{"id":120,"date":"2023-12-06T16:23:20","date_gmt":"2023-12-06T16:23:20","guid":{"rendered":"https:\/\/inscribox.com\/blog\/?p=120"},"modified":"2023-12-06T17:42:23","modified_gmt":"2023-12-06T17:42:23","slug":"ecommerce-blog","status":"publish","type":"post","link":"https:\/\/inscribox.com\/blog\/ecommerce-blog","title":{"rendered":"How to Use an eCommerce Blog to Drive More Customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Building a successful eCommerce brand from the ground up is no small feat<\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need a good product and a functional online store. <\/span><span style=\"font-weight: 400;\">And if you&#8217;re lucky enough, find a good company to handle shipping without disappointments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, after all that work comes another challenge \u2014 expanding visibility to reach more customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where an eCommerce blog can help you out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article explains everything about creating a blog for your e-commerce brand, and how you can drive customers with it. So let&#8217;s dive in.\u00a0<\/span><\/p>\n<h2><b>Having an eCommerce <\/b><b>Blog: Is It Necessary?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A blog is a section on your website where you publish quality content to educate your audience and build trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a platform for sharing product comparisons, expert opinion posts, and comprehensive guides on how to use your products. And t<\/span><span style=\"font-weight: 400;\">he good thing about having a blog is that \u2014 the content attracts organic traffic from search engines like Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s all the good stuff you can gain from having a blog for your eCommerce brand:<\/span><\/p>\n<h3><b>1. More Revenue<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The more people visit your e-commerce website, the higher your chances of getting more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you constantly publish quality content on your blog, Google shows your website to more people. And w<\/span><span style=\"font-weight: 400;\">hen that happens, your website will attract more visitors and sales, which ultimately increases your revenue.<\/span><\/p>\n<h3><b>2. Added Value At No Cost<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Blogging is an easy way to add more value to your customers \u2014 at almost zero cost. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can leverage your e-commerce blog to publish:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> in-depth product reviews<\/span><\/li>\n<li><span style=\"font-weight: 400;\">helpful guides that address common complaints <\/span><\/li>\n<li><span style=\"font-weight: 400;\">and product comparison articles to educate your audience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Such content can convince your target audience to become paying customers.<\/span><\/p>\n<h3><b>3. Become an Authority<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your blog is an excellent platform to showcase your expertise on subject matters around what you sell.\u00a0<\/span><span style=\"font-weight: 400;\">It\u2019s a perfect place to give your expert opinion on trending topics about your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you see any trending topic you want to blog about, don\u2019t hesitate.<\/span><\/p>\n<h2><b>Driving Customers With an eCommerce <\/b><b>Blog: 5 Key Steps<\/b><\/h2>\n<p>Now that we&#8217;ve discussed what you stand to gain from an eCommerce blog, let&#8217;s dive into the <em>how.<\/em><\/p>\n<h3><b>Step #1: Add a Blog Section to Your Website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Check the backend of your current e-commerce website and find the option to add a blog.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The steps vary from platform to platform, but most e-commerce platforms have a straightforward guide for <a href=\"https:\/\/help.shopify.com\/en\/manual\/online-store\/blogs\/adding-a-blog\">adding a blog section<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are contemplating good e-commerce platforms with seamless blogging functionalities, check out <\/span><a href=\"https:\/\/www.shopify.com\/\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\">, <a href=\"https:\/\/woo.com\/\">WooCommerce<\/a>, <\/span><a href=\"https:\/\/business.adobe.com\/products\/magento\/magento-commerce.html\"><span style=\"font-weight: 400;\">Magento<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bigcommerce.com\/\"><span style=\"font-weight: 400;\">BigCommerce<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/www.3dcart.com\/index2.html\"><span style=\"font-weight: 400;\">3DCart<\/span><\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Regardless of your e-commerce platform, each blog post must have a title, short description, and main content. We\u2019ll discuss this in more detail at step 4 (SEO checklist).<\/span><\/p>\n<h3><b>Step #2: Conduct Keyword Research<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This critical step helps you know the type of blog content to create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good way to begin your SEO keyword research is by analyzing the top competitors ranking for the products you sell. <\/span><span style=\"font-weight: 400;\">For example, if you sell pet accessories, go to Google and punch in a critical keyword like \u201c<\/span><i><span style=\"font-weight: 400;\">buy pet accessories.<\/span><\/i><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will see something like this:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-123\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-17.58.59-e1701875798229.png\" alt=\"\" width=\"1348\" height=\"897\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-17.58.59-e1701875798229.png 1348w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-17.58.59-e1701875798229-1024x681.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-17.58.59-e1701875798229-768x511.png 768w\" sizes=\"auto, (max-width: 1348px) 100vw, 1348px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Scan through the Google search results page to see stores already ranking for that keyword. Input the URL of these websites into<\/span>\u00a0tools like <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a>, <a href=\"https:\/\/semrush.com\/\">Semrush<\/a>, or other SEO tools.<\/p>\n<p><span style=\"font-weight: 400;\">By doing this, you&#8217;ll identify the organic keywords that make your competitors rank high on Google. <\/span><span style=\"font-weight: 400;\">However, ensure you only pick the keywords relevant\u00a0to your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this screenshot.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-124 size-full\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-18.29.12-e1701876710727.png\" alt=\"ecommerce blog keyword research\" width=\"1507\" height=\"1060\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-18.29.12-e1701876710727.png 1507w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-18.29.12-e1701876710727-1024x720.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-18.29.12-e1701876710727-768x540.png 768w\" sizes=\"auto, (max-width: 1507px) 100vw, 1507px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image source: Ahrefs<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Assuming you sell dog food, the keyword \u201c<\/span><i><span style=\"font-weight: 400;\">dog food walmart<\/span><\/i><span style=\"font-weight: 400;\">\u201d in the above screenshot shouldn\u2019t be your concern at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on relevant keywords like \u201cbest dry dog food for small dogs.\u201d\u00a0<\/span><\/p>\n<h3><b>Step #3: Create a Content Strategy and Calendar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">After selecting your relevant keywords in Step 2 above, proceed to categorize them, as this <\/span><span style=\"font-weight: 400;\">will help you create an effective content strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To see this into action, l<\/span><span style=\"font-weight: 400;\">et\u2019s create a content strategy and calendar for a dog supplies store.<\/span><\/p>\n<h4 style=\"text-align: left;\"><b>1. Group Your Keywords<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Put all the keywords relating to <\/span><b>dog food<\/b><span style=\"font-weight: 400;\"> in one category and others relating to <\/span><b>dog accessories<\/b><span style=\"font-weight: 400;\"> in another category.\u00a0<\/span><\/p>\n<h4><b>2. Create a Content Strategy<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Handpick the most relevant keywords from each category. <\/span><span style=\"font-weight: 400;\">For the dog food category, you can select a keyword like \u201c<\/span><b>dog food for small dogs.<\/b><span style=\"font-weight: 400;\">\u201d <\/span><span style=\"font-weight: 400;\">And for the dog accessories category, you can select \u201c<\/span><b>designer dog collars.<\/b><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step is to write detailed blog posts around these relevant keywords and publish them on your e-commerce blog.\u00a0<\/span><span style=\"font-weight: 400;\">There\u2019s no limit to how many relevant keywords you can write about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example,\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u201c<\/span><b>puppy food for sensitive stomach<\/b><span style=\"font-weight: 400;\">\u201d,\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201c<\/span><b>best food for little dogs<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201c<\/span><b>designer puppy collars<\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The last part of your content strategy is to <\/span><span style=\"font-weight: 400;\">draft a posting schedule \u2014 known as a content calendar.\u00a0<\/span><span style=\"font-weight: 400;\">This will determine the time and frequency you post on your e-commerce blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See an example below:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-127 size-full\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-18.43.22-e1701877499680.png\" alt=\"eCommerce blog calendar\" width=\"1276\" height=\"403\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-18.43.22-e1701877499680.png 1276w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-18.43.22-e1701877499680-1024x323.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-06-at-18.43.22-e1701877499680-768x243.png 768w\" sizes=\"auto, (max-width: 1276px) 100vw, 1276px\" \/><\/p>\n<h3><b>Step #4: Create an SEO Checklist<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now, there are certain things you have to do to optimize each blog post for search engines.\u00a0<\/span><\/p>\n<p>These include:<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Add Alt-Text for every image in the blog post.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write a meta title and meta description for each blog post.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include target keywords and sprinkle other relevant keywords where possible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the right heading and subheading tags (H1 tag for the blog title, and H2, H3, or H4 tags for subheadings).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include external links to relevant research papers, studies, or authoritative websites like <\/span><a href=\"https:\/\/www.wikipedia.org\/\"><span style=\"font-weight: 400;\">Wikipedia<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.forbes.com\/\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ol>\n<h3><b>Step #5: Promote on Social Media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you are waiting for search engines to rank your blog posts, you should still promote them on social media.<\/span><\/p>\n<p><b>Fun fact:<\/b><span style=\"font-weight: 400;\"> Social media provides a wide audience reach and builds more trust, which makes Google rank you easily.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So whenever you publish new content on your blog, remember to talk about it on Instagram, Facebook, Twitter (X), TikTok, and other social media platforms. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also convert your blog content into digestible newsletters and send them to your customers\u2019 emails regularly. <\/span><span style=\"font-weight: 400;\">However, remember to include a link in each newsletter that points back to the full blog post on your website.<\/span><\/p>\n<h2><b>Useful Tips for Successful eCommerce Blogging<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s possible to blog without getting any results. And this<\/span><span style=\"font-weight: 400;\"> is a reality many eCommerce brands face.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can avoid such mistakes by taking note of the following.\u00a0<\/span><\/p>\n<h3><b>Do More of These Things:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remember to offer value before attempting to sell your products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tailor your content to the needs of your audience. If you sell pet accessories, don&#8217;t blog about hair styling for women.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take time to educate your audience about your products and services. Don\u2019t always assume your audience knows everything about your products. <\/span><\/li>\n<\/ul>\n<h3><b>Avoid Doing These Things:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posting inconsistently at random times. This can push your customers to competitors that post consistently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishing hard-to-read blog posts with too much industry jargon. No one wants to read something they can\u2019t pronounce. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posting irrelevant content. If you notice your customers don\u2019t like a specific type of content, stop posting it.<\/span><\/li>\n<\/ul>\n<h3><b>Final Thoughts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If your eCommerce brand still lacks a blog, you&#8217;re doing your brand a great injustice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a blog for your eCommerce brand is the \u201csurest\u201d way to make more people notice your brand, trust you, and buy from you. Don&#8217;t delay any longer. The earlier you start, the faster you&#8217;ll start seeing results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you seek professional help, reach out to us at <a href=\"https:\/\/inscribox.com\/\" target=\"_blank\" rel=\"noopener\">Inscribe<\/a>. We&#8217;ll help you drive more customers with your eCommerce blog. We&#8217;ve generated over $10 million for our clients and we can get results for you as well. <a href=\"https:\/\/calendly.com\/chatwithinscribe\/30min\" target=\"_blank\" rel=\"noopener\">Book a call here<\/a><\/span><span style=\"font-weight: 400;\">\u00a0to get things started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building a successful eCommerce brand from the ground up is no small feat. You need a good product and a functional online store. And if you&#8217;re lucky enough, find a good company to handle shipping without disappointments. However, after all that work comes another challenge \u2014 expanding visibility to reach more customers.\u00a0 That\u2019s where an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7,20],"tags":[],"class_list":["post-120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-content-writing","category-ecommerce-dtc-brands"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use an eCommerce Blog to Drive More Customers - Inscribox<\/title>\n<meta name=\"description\" content=\"Looking for how to drive customers for your eCommerce brand - using a blog? This is the article for you. 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