{"id":180,"date":"2023-12-10T16:36:50","date_gmt":"2023-12-10T16:36:50","guid":{"rendered":"https:\/\/inscribox.com\/blog\/?p=180"},"modified":"2023-12-10T17:06:17","modified_gmt":"2023-12-10T17:06:17","slug":"mobile-seo-101","status":"publish","type":"post","link":"https:\/\/inscribox.com\/blog\/mobile-seo-101","title":{"rendered":"Mobile SEO 101: How To Optimize Your SEO Strategy for Mobile Users"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">So you have an SEO-optimized website that looks gorgeous on laptops and desktops?<\/span><\/p>\n<p>Good job.<\/p>\n<p><span style=\"font-weight: 400;\">But does the website work well on mobile devices?<\/span><\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing\"><span style=\"font-weight: 400;\">Google uses mobile-first indexing<\/span><\/a><span style=\"font-weight: 400;\">, meaning Google predominantly uses the mobile version of a site&#8217;s content for indexing and ranking.\u00a0<\/span><span style=\"font-weight: 400;\">So, if your SEO strategy doesn\u2019t cater to mobile users, your website may not even <em>smell<\/em> ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that you can fix this. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll discuss mobile SEO and show you how to optimize your SEO strategy for mobile users.\u00a0<\/span><\/p>\n<h2><b>To Start With&#8230;What Is Mobile SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile SEO is the process of making the mobile version of your website &#8211; rank higher in search engines. This includes making your website easy to view, navigate, and use on smaller devices like smartphones and tablets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And more importantly, the process requires making the mobile version of your website accessible to <a href=\"https:\/\/www.cloudflare.com\/learning\/bots\/what-is-a-web-crawler\/\" target=\"_blank\" rel=\"noopener\">search engine crawlers<\/a>. <\/span><span style=\"font-weight: 400;\">These spiders (or crawlers) are responsible for analyzing your website, indexing the content, and ranking the site on mobile search result pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this era where more people use smartphones than desktops, every website owner must consider mobile SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some stats showing the growing trend in mobile device usage worldwide.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile usage makes up <\/span><a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\"><span style=\"font-weight: 400;\">53.59% of the global market share<\/span><\/a><span style=\"font-weight: 400;\"> when comparing desktop to mobile and tablet devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/explodingtopics.com\/blog\/smartphone-usage-stats\"><span style=\"font-weight: 400;\">recent study<\/span><\/a><span style=\"font-weight: 400;\"> shows that the average person spends 3 hours and 15 minutes on their phone daily.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A recent article by Broadband Search reveals that <\/span><a href=\"https:\/\/www.broadbandsearch.net\/blog\/mobile-desktop-internet-usage-statistics\"><span style=\"font-weight: 400;\">98% of Gen Z<\/span><\/a><span style=\"font-weight: 400;\"> (people born after 1997) spend over 4 hours daily on mobile devices.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-181 size-full\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/how-much-time-people-in-different-countries-spend-on-mobile.png\" alt=\"Mobile SEO\" width=\"1600\" height=\"562\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/how-much-time-people-in-different-countries-spend-on-mobile.png 1600w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/how-much-time-people-in-different-countries-spend-on-mobile-1024x360.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/how-much-time-people-in-different-countries-spend-on-mobile-768x270.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/how-much-time-people-in-different-countries-spend-on-mobile-1536x540.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image source: Broadband Search<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">With that established, let\u2019s discuss how to cater to mobile users in your SEO strategy.\u00a0<\/span><\/p>\n<h2><b>9 Ways To Optimize Your SEO Strategy for Mobile Users<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile SEO is not difficult. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You only need to do a few things to complement your existing SEO efforts, some of which include:<\/span><\/p>\n<h3><b>1. Allow Bots To Crawl Everything Necessary<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Depending on the platform you use, check the Admin side of your website to access a \u201c<\/span><b>robots.txt<\/b><span style=\"font-weight: 400;\">\u201d file.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This file specifies which pages and content you don\u2019t want search engines to crawl or index. (i.e., blocked from the public)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See an example here:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-183 aligncenter\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Robots-txt.png\" alt=\"Mobile SEO Robots-txt\" width=\"367\" height=\"190\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s fine if your site\u2019s Robot.txt file has instructions to block out the Admin page, customer images folder, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, ensure your <a href=\"https:\/\/inscribox.com\/blog\/saas-blogging-guide\">blog<\/a> or articles section isn&#8217;t blocked. If it is, crawl bots won&#8217;t be able to crawl your blogs and rank your website in SERPs (Search engine results pages).\u00a0<\/span><\/p>\n<h3><b>2. Use a Responsive Mobile Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A website with a responsive design should work well across all platforms, including laptops, tablets, and smartphones. You don&#8217;t want a website that only works on desktop and is horrible on mobile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most popular website builders often have responsive designs coded into their templates. However, i<\/span><span style=\"font-weight: 400;\">f your website isn&#8217;t functional on mobile, talk to your web designer.<\/span><\/p>\n<p><b>P.S:<\/b><span style=\"font-weight: 400;\"> If your website uses responsive design, Google recommends setting up a particular tag called \u201cviewport meta tag.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tag helps to change the size of your website pages to fit each user&#8217;s device.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether your website already has the tag or not, Google recommends writing the tag this way: <\/span><span style=\"font-weight: 400;\">&lt;meta name=viewport content=\u201dwidth=device-width, initial-scale=1\u201d&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you need a tool for testing the responsiveness of your website, check out this one <\/span><a href=\"http:\/\/mattkersley.com\/responsive\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>3. Reduce Popups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ever had popups blocking your view while trying to read something online?<\/span><\/p>\n<p>Yeah, it&#8217;s annoying.<\/p>\n<p><span style=\"font-weight: 400;\">While it&#8217;s less intrusive on desktops or laptops with big screens, <\/span><span style=\"font-weight: 400;\">popups can be a big turnoff on mobile devices. <\/span><span style=\"font-weight: 400;\">Even worse, Google once rolled out an update against <\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/08\/helping-users-easily-access-content-on\"><span style=\"font-weight: 400;\">\u201cintrusive\u201d popups<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, tone down your popups for the sake of mobile users and to get better SEO rankings.\u00a0<\/span><\/p>\n<h3><b>4. Optimize Titles and Description Tags for Mobile<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When posting blog content on your website, you\u2019ll need to provide a title and a description. Especially if you use WordPress to manage your website, and you have Yoast SEO installed, you have to provide meta descriptions for every article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The general rule of thumb is to keep the descriptions and the titles relatively short.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, here are the character limits that Google recommends:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For Mobile:<\/b><span style=\"font-weight: 400;\"> The title should be approximately 78 characters, while the description should be 155.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For Desktop:<\/b><span style=\"font-weight: 400;\"> The title should be approximately 70 characters, while the description should be 155.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While Google gives more characters to the Title tags on mobile, <\/span><span style=\"font-weight: 400;\">don\u2019t let that trick you into writing longer titles. If your titles are too long,<\/span><span style=\"font-weight: 400;\"> search engines may not rank them easily, or show snippets.<\/span><\/p>\n<h3><b>5. Show Content at Once to Mobile Users<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google and other search engines can\u2019t crawl content that requires an action before being displayed fully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a webpage requiring visitors to click the \u201cRead the rest of this article\u201d before seeing the full content.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-184\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/hidden-content-on-same-page.png\" alt=\"How not to do mobile SEO\" width=\"950\" height=\"387\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/hidden-content-on-same-page.png 950w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/hidden-content-on-same-page-768x313.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image source: Smashingmagazine<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">This practice doesn\u2019t help your SEO rankings, because<\/span><span style=\"font-weight: 400;\"> search engine crawl bots would think such a webpage lacks content and they&#8217;ll abandon it.\u00a0<\/span><\/p>\n<h3><b>6. Use Smaller Header Images\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is a user-experience hack for tidying things on desktop and mobile.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-185\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/big-header-image-sample.png\" alt=\"\" width=\"540\" height=\"320\" \/><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Image source: Nicepage<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The above header image looks beautiful on desktop devices. But it can be an issue on mobile.\u00a0<\/span><span style=\"font-weight: 400;\">Such a large image will shrink or become warped when viewed on mobile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why you should use a smaller header image that displays clearly on mobile and desktop devices.\u00a0<\/span><\/p>\n<h3><b>7. Make Your Content Easy To Read on Mobile<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No one wants to pinch and zoom in on different parts of your website to get valuable information. So, ensure that the font of your website content is well-optimized for mobile users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, recent <\/span><a href=\"https:\/\/www.crossrivertherapy.com\/average-human-attention-span\"><span style=\"font-weight: 400;\">studies<\/span><\/a><span style=\"font-weight: 400;\"> say that the average human attention span is 8.25 seconds. This means more people are likely to leave your website abruptly &#8211; if they encounter the smallest difficulty navigating your website.\u00a0<\/span><\/p>\n<p>You can significantly reduce your website\u2019s <a href=\"https:\/\/backlinko.com\/hub\/seo\/bounce-rate\" target=\"_blank\" rel=\"noopener\">bounce rate<\/a> by making your content easy to read on mobile.<\/p>\n<h3><b>8. Put Social Share Buttons in a Tab Bar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social share buttons make it easy for people on your website to share your content directly to Twitter, Facebook, Instagram, and other social media channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the screen estate on mobile is small; hence, there\u2019s hardly any room for putting animated social share buttons. A <\/span><span style=\"font-weight: 400;\">smooth way to add these buttons is by putting them in a tab bar that doesn\u2019t hinder a mobile user\u2019s experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your social share buttons are non-intrusive, more people will share your content on mobile, which in turn, improves your SEO ranking.<\/span><\/p>\n<h3><b>9. Optimize Your Page Speed on Mobile<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google recommends making your website load in under a second, which is a major <\/span><span style=\"font-weight: 400;\">SEO factor when ranking any website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights tool<\/span><\/a><span style=\"font-weight: 400;\"> to check your website&#8217;s loading speed on mobile.\u00a0<\/span><span style=\"font-weight: 400;\">The tool will also provide recommendations to improve your website&#8217;s speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a scan result from the Google PageSpeed Insights tool.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-187\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Google-PageSpeed-Insights-tool.png\" alt=\"\" width=\"1600\" height=\"881\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Google-PageSpeed-Insights-tool.png 1600w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Google-PageSpeed-Insights-tool-1024x564.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Google-PageSpeed-Insights-tool-768x423.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Google-PageSpeed-Insights-tool-1536x846.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now, once you&#8217;re done optimizing your website for mobile SEO, you should also check if the website is mobile-friendly.\u00a0\u00a0<\/span><\/p>\n<h2><b>How To Check if Your Website Is Mobile-Friendly<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We&#8217;ll recommend two methods to check if your website works well on mobile.<\/span><\/p>\n<h3><b>1. Check Manually on a Device<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is the best method, as it entails checking your website on an actual smartphone. <\/span><span style=\"font-weight: 400;\">Input the website&#8217;s URL on a mobile device browser and check for the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How fast do the pages load?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What functionality works fine?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How easy is it to read the content on mobile?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are there disruptive popups that should be removed?<\/span><\/li>\n<\/ul>\n<h3><b>2. Use Google\u2019s Mobile Usability Tool<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Mobile Usability tool is a cool feature on Google Search Console, and it <\/span><span style=\"font-weight: 400;\">helps you examine if your website is usable on mobile.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can use the Mobile Usability tool in 2 simple steps.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Log into your Google Search Console and click the \u201cMobile Usability\u201d option on the left menu.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-188\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-option-on-the-left.png\" alt=\"Google's Mobile Usability tool\" width=\"1278\" height=\"1280\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-option-on-the-left.png 1278w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-option-on-the-left-1022x1024.png 1022w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-option-on-the-left-150x150.png 150w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-option-on-the-left-768x769.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-option-on-the-left-300x300.png 300w\" sizes=\"auto, (max-width: 1278px) 100vw, 1278px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Image source: Semrush<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the information provided on the report screen. It should tell you what to fix and how many pages are affected. See the example below.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-189\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-report-sample.png\" alt=\"\" width=\"1600\" height=\"957\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-report-sample.png 1600w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-report-sample-1024x612.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-report-sample-768x459.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/12\/Googles-Mobile-Usability-report-sample-1536x919.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2><b>Conclusion on Optimizing for Mobile SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The best strategies for mobile SEO include crafting mobile-friendly content, optimizing for voice search, and using structured data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, ensure that the loading time of your website on mobile isn&#8217;t an <em>eternity<\/em>. Optimize your title tags and meta descriptions for SERPs on mobile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can tweak your mobile SEO strategy using these simple tips, you&#8217;ll see a significant spike in your search engine rankings.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you have an SEO-optimized website that looks gorgeous on laptops and desktops? Good job. But does the website work well on mobile devices? Google uses mobile-first indexing, meaning Google predominantly uses the mobile version of a site&#8217;s content for indexing and ranking.\u00a0So, if your SEO strategy doesn\u2019t cater to mobile users, your website may [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile SEO 101: How To Optimize Your SEO Strategy for Mobile<\/title>\n<meta name=\"description\" content=\"In this brief guide, you&#039;ll learn the best practices for mobile SEO, and how you can optimize your SEO strategy for mobile users.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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