{"id":236,"date":"2023-12-24T08:55:48","date_gmt":"2023-12-24T08:55:48","guid":{"rendered":"https:\/\/inscribox.com\/blog\/?p=236"},"modified":"2023-12-24T09:48:27","modified_gmt":"2023-12-24T09:48:27","slug":"10-common-local-seo-mistakes","status":"publish","type":"post","link":"https:\/\/inscribox.com\/blog\/10-common-local-seo-mistakes","title":{"rendered":"10 Common Local SEO Mistakes and How to Avoid Them"},"content":{"rendered":"

Local SEO is an efficient and sustainable way to attract organic traffic and the right attention to your local business.\u00a0<\/span><\/p>\n

Speaking of attention, do you know Google<\/a> processes around <\/span>8.5 billion searches daily<\/span>? <\/span>And <\/span>46% of these searches<\/a> on Google have local intent<\/span>.\u00a0\u00a0<\/span><\/p>\n

Now, imagine your business showing up among local searches for products or services in your industry.\u00a0<\/span><\/p>\n

Won’t that be fulfilling?<\/span><\/p>\n

\"\"<\/p>\n

With the help of Local SEO, you can easily achieve this. However, when doing local SEO, you must avoid a few mistakes, so your efforts don’t go down the drain. In this article, we’ll<\/span> uncover 10 common Local SEO mistakes and how you can avoid them.<\/p>\n

Top 10 Common Local SEO Mistakes and How To Avoid Them<\/b><\/h2>\n

These common mistakes can sabotage your local SEO efforts if not corrected.\u00a0<\/span><\/p>\n

1. Lack of Multiple Directory Profiles<\/b><\/h3>\n

Listing your business in just one public directory is not enough.<\/span><\/p>\n

What\u2019s even worse is not having your business listed in any public directory at all.<\/span><\/p>\n

Naturally, your local business will gain more credibility when it\u2019s listed on public directories like <\/span>Google Business<\/span><\/a>, <\/span>Yellow Pages<\/span><\/a>, <\/span>Bing Places<\/span><\/a>, and <\/span>Yelp<\/span><\/a>. <\/span>But more importantly, search engines love it when your business is listed on multiple public directories with the same company information.\u00a0<\/span><\/p>\n

It shows that your business is \u201cREAL\u201d and worth ranking in your location.\u00a0<\/span><\/p>\n

Having multiple directory profiles also means customers can find your business in whichever public directory they look.<\/span><\/p>\n

2. No Google Business Profile<\/b><\/h3>\n

Even if you aren’t listed on other public directories, getting listed on Google Business is a must. Google is the biggest search engine in the world, with about 91.54% of the search engine market share<\/a>.\u00a0<\/span><\/p>\n

So, not listing your business on Google is like hiding away from 90% of the world\u2019s daily searches. To put this in a better perspective, you would be hidden from the 8.5 billion searches<\/a> Google processes daily.<\/span><\/p>\n

Here’s an example of a Google business profile of a local business based in the United States.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Image source: Google<\/span><\/i><\/p>\n

3. Inconsistencies in NAPW Info<\/b><\/h3>\n

NAPW is an abbreviation for Name, Address, Phone number, and Website.<\/span><\/p>\n

This information shouldn\u2019t be inconsistent across multiple listings for the same company.\u00a0<\/span>Always remember to update business profiles on directories after changing phone numbers or moving your business to a new location.\u00a0<\/span><\/p>\n

Having inconsistent NAPW information can confuse search engines and even your potential customers.<\/span><\/p>\n

4. Less or No Customer Reviews<\/b><\/h3>\n

It\u2019s a huge mistake when businesses view customer reviews as a \u201cnice to have\u201d thing. <\/span><\/p>\n

Imagine if someone searched online for \u201cnearby restaurants,\u201d and a couple of nice places popped up.\u00a0<\/span>How do you think the person would choose which restaurants to go to?<\/span><\/p>\n

For many people, they\u2019d simply choose the restaurant with the best customer reviews. <\/span>Having lots of customer reviews will give your local business more credibility.\u00a0<\/span><\/p>\n

Even search engines prefer and rank businesses with lots of positive customer reviews.<\/span><\/p>\n

5. Neglecting Negative Reviews<\/b><\/h3>\n

Negative customer reviews can be tough to swallow sometimes, especially when the customer is rude, inconsiderate, and uncooperative.\u00a0<\/span><\/p>\n

But no matter how negative the review, never ignore it. <\/span>As awkward as it may sound, the presence of one or two negative reviews sometimes makes a business feel more \u201cREAL.\u201d<\/span><\/p>\n

That\u2019s why you shouldn\u2019t ignore such reviews but instead respond with high professionalism. <\/span>Your response alone can be the reason why potential customers feel convinced to do business with you.\u00a0\u00a0<\/span><\/p>\n

6. Generalized Keyword Targets<\/b><\/h3>\n

That\u2019s like expecting to hit the bullseye while shooting everywhere with no target in mind.<\/span><\/p>\n

Instead of attempting to rank for a keyword like \u201cbest plumbing services\u201d, why not target \u201cbest plumbing service in Arizona\u201d? <\/span>The keyword \u201cbest plumbing services\u201d is too generic and would only set you against many competitors globally.<\/span><\/p>\n

But if your services only cover a specific area like Arizona, you would achieve better SEO results by targeting \u201cbest plumbing service in Arizona.\u201d\u00a0<\/span><\/p>\n

Another good example is targeting \u201cKid dentist Chicago\u201d instead of a generic keyword like \u201cbest dentist for kids.\u201d<\/span><\/p>\n

7. Keyword Stuffing<\/b><\/h3>\n

Adding keywords to different areas on your website and public listings is a good SEO practice. <\/span>However, overdoing it is bad and can sabotage your SEO efforts.\u00a0<\/span><\/p>\n

You shouldn\u2019t stuff 45 different keywords on your website because they are all related to your products and services.\u00a0<\/span><\/p>\n

Even if you found 150+ high-quality keywords, ensure you only use them where they fit naturally.\u00a0<\/span>Sprinkle them in your website content, meta descriptions, image alt text, and even your business profiles on public directories like Yelp and Google.\u00a0<\/span><\/p>\n

Remember, you don\u2019t have to use up all your keywords. You can achieve excellent results with just a few keywords used properly.\u00a0<\/span><\/p>\n

8. Not Optimizing Website for Mobile<\/b><\/h3>\n

A recent survey shows that <\/span>mobile phones make up 53.59%<\/a> of the worldwide market share<\/span> of device usage. <\/span>So, definitely, more people will view your business\u2019 website on mobile phones than desktop or laptop devices.\u00a0<\/span><\/p>\n

Google has also stated that mobile-friendliness<\/a><\/span> is one of the top factors they consider in ranking websites.\u00a0<\/span>That\u2019s why you should optimize your website to load faster and respond smoothly on mobile devices.<\/span><\/p>\n

9. Not Optimizing Website Images<\/b><\/h3>\n

Imagine someone searching for a plumbing service in their area to fix broken pipes.\u00a0<\/span>Wouldn\u2019t they love to see photos of a repaired broken pipe done by a nearby plumber?\u00a0<\/span><\/p>\n

Something like this:<\/span><\/p>\n

\"\"<\/p>\n

Image source: Waterextractionexperts<\/span><\/i><\/p>\n

And guess what: search engines also love to index such photos and would show them to people searching for a related keyword like \u201chire a plumber to fix my broken pipe\u201d<\/span><\/p>\n

But if all the photos on your website aren\u2019t optimized, how would search engines know that your plumbing service covers broken pipes?<\/span><\/p>\n

Give descriptive names to the images you use on your website and add an ALT text for each.<\/span><\/p>\n

See the example below.<\/span><\/p>\n

\"\"<\/p>\n

Image source: ImageSeo<\/span><\/i><\/p>\n

Optimizing your website images will boost your local SEO efforts and even attract more traffic from image searches.<\/span><\/p>\n

10. Missing Contact Info on the Website<\/b><\/h3>\n

Even if your contact info is already on your public directory profiles, you should still add it to your website.<\/span><\/p>\n

It could be somewhere at the bottom of each page, just as seen below.<\/span><\/p>\n

\"\"<\/p>\n

It\u2019s a total waste if your website ranks on top of search engine result pages, but no one can reach you because your website has no contact info.\u00a0<\/span>Add your contact address, email, and phone number. If possible, embed Google Maps to help potential customers locate your physical office.\u00a0<\/span><\/p>\n

Final Thoughts<\/b><\/h2>\n

If you’ve been making any of these local SEO mistakes, correct them now, and you\u2019ll notice a huge improvement in your sales and revenue.\u00a0<\/span><\/p>\n

List your business on multiple public directories with consistent contact info and use specific<\/span> keywords relevant to your location. M<\/span>ore importantly, optimize your website images because they\u2019ll help you draw more attention from image searches.<\/span><\/p>\n

However, if this is outside of your expertise and you’d prefer professional help, reach out to Inscribe<\/a>. We’ve generated over $10 million in revenue for our clients, and we can help you use <\/span>local SEO to get more customers. Book a call here<\/a> to get started.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Local SEO is an efficient and sustainable way to attract organic traffic and the right attention to your local business.\u00a0 Speaking of attention, do you know Google processes around 8.5 billion searches daily? And 46% of these searches on Google have local intent.\u00a0\u00a0 Now, imagine your business showing up among local searches for products or […]<\/p>\n","protected":false},"author":2,"featured_media":246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\n10 Common Local SEO Mistakes and How to Avoid Them<\/title>\n<meta name=\"description\" content=\"Doing all you can with local SEO but it's not working? 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