{"id":66,"date":"2023-11-30T10:40:39","date_gmt":"2023-11-30T10:40:39","guid":{"rendered":"https:\/\/inscribox.com\/blog\/?p=66"},"modified":"2023-11-30T10:40:39","modified_gmt":"2023-11-30T10:40:39","slug":"saas-blogging-guide","status":"publish","type":"post","link":"https:\/\/inscribox.com\/blog\/saas-blogging-guide","title":{"rendered":"Blogging Guide For Saas Companies: Everything You Need To Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Maintaining an active blog is the cheapest way to drive paid signups and increase revenue for your SaaS product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google \u2013 the largest search engine in the world with over 8 billion searches per day, can drive organic traffic to your website \u2013 when you post valuable content on your blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes. Google can do all the heavy lifting for you \u2013 when you\u2019ve laid a solid foundation to attract organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how, still?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll want to read this guide. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this explicit blogging guide for SaaS companies, we\u2019ll discuss everything you need to know about SaaS blogging, and how it can help you drive organic traffic.\u00a0<\/span><\/p>\n<h2><b>But First&#8230;What Is a SaaS Blog?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A SaaS blog is a section of your website aimed at educating your target audience about your product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, \u201ceducating\u201d involves several things.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, it involves giving valuable information about the products and services offered by your SaaS company. All of which can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry news<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How-to guides<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trending SaaS topics<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How to use your product<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Tips and tricks to using your product<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Addressing the pain points of your audience<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Product reviews &amp; comparison with other competitors<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How your audience can overcome their pain points with your product<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2026and many more.\u00a0<\/span><\/p>\n<h2><b>Step-by-Step Blogging Guide for SaaS Companies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we&#8217;ve established what a SaaS blog is, let&#8217;s dive into how you can start blogging.<\/span><\/p>\n<h3><b>Step #1: Lay the Foundation\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The first step is to understand your target audience on a deeper level. Do detailed research to uncover details like gender, age range, pain points, and interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also gauge the awareness level of your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Awareness levels range from being fully aware, semi-aware, or unaware of your products or services. Also, decipher their <a href=\"https:\/\/backlinko.com\/hub\/seo\/search-intent\" target=\"_blank\" rel=\"noopener\">search intent<\/a>, whether they only need information or want to make a purchase immediately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tools like <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener\">SEMrush<\/a>, <a href=\"https:\/\/surferseo.com\/\" target=\"_blank\" rel=\"noopener\">Surfer SEO<\/a> and\u00a0<a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\">Ahrefs<\/a> can help you with this research.\u00a0<\/span><\/p>\n<h3><b>Step #2: Create a Content Strategy for Your SaaS Blog<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The content on your SaaS blog must be strategic and well thought-out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your blog content must align with SEO best practices if you want customers to find your products through Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Question is, how do you create content that actually ranks on Google and drives customers to you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer lies in having a targeted content strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A content strategy is a game plan that helps you <\/span><i><span style=\"font-weight: 400;\">dance to the tune of Google \u2013 <\/span><\/i><span style=\"font-weight: 400;\">to easily attract customers to your business from Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like the GPS for your content \u2013 a Content Strategy guides where your content should go, how to get there, and ensures it doesn&#8217;t get lost in the jungle of other &#8220;content&#8221; out there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to create a content strategy\u00a0<\/span><\/p>\n<ul>\n<li><b>Action Point 1: Keyword Research<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-do-keyword-research-ht\" target=\"_blank\" rel=\"noopener\">Keyword research<\/a> is the process of uncovering keywords that your target audience uses to discover products or services in your industry. You\u2019ll need tools like SEMRush, Surfer SEO, Ahrefs, or <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">Answer the Public<\/a> to dig out powerful keywords and topics people search for in the SaaS industry.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-69 size-full\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.51.09.png\" alt=\"A Screenshot Showing Keyword Research\" width=\"2879\" height=\"1421\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.51.09.png 2879w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.51.09-1024x505.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.51.09-768x379.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.51.09-1536x758.png 1536w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.51.09-2048x1011.png 2048w\" sizes=\"auto, (max-width: 2879px) 100vw, 2879px\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">A Screenshot Showing Keyword Research<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Keywords fall into two major categories:<\/span><\/p>\n<p><b>1. Branded Keywords<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/ahrefs.com\/seo\/glossary\/branded-keywords\" target=\"_blank\" rel=\"noopener\">Branded keywords<\/a> have your &#8220;brand names&#8221; in them. These keywords are often used by people who know about your business. They just need help navigating to your website or a particular section of your website. For example, typing &#8220;Binance&#8221; into the search engine will most likely bring up Binance&#8217;s website.\u00a0<\/span><\/p>\n<p><b>2. Non-branded Keywords<\/b><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, <a href=\"https:\/\/www.semrush.com\/kb\/819-branded-vs-non-branded-keywords\" target=\"_blank\" rel=\"noopener\">non-branded keywords<\/a> don&#8217;t have your &#8220;brand name&#8221; in it. However, they&#8217;re keywords <\/span><i><span style=\"font-weight: 400;\">still <\/span><\/i><span style=\"font-weight: 400;\">used to find brands in your industry. For example, &#8220;non-branded&#8221; keywords like; &#8220;top cryptocurrency company&#8221; and &#8220;where to buy cryptocurrency&#8221; can find crypto companies like Coinbase, Binance, Kraken, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you get the picture?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, non-branded keywords rake in the most customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because these people don\u2019t even know you exist. They just need a solution to something\u2013 or need information on something. So they run to Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you do detailed keyword research, you\u2019ll discover these keywords, and they\u2019ll guide you in creating your blog content.\u00a0<\/span><\/p>\n<ul>\n<li><b>Action Point 2: Categorize Your Keywords<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve discovered the keywords your target audience uses, it\u2019s time to categorize the keywords accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to categorize the keywords you&#8217;ve discovered (from your keyword tool) according to the audience you&#8217;re trying to target, and their search intent as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These keywords will guide your next step because they\u2019ll determine your <a href=\"https:\/\/www.semrush.com\/blog\/building-high-performing-content-pillars\/\" target=\"_blank\" rel=\"noopener\">content pillars<\/a> and every other content you publish. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s your content strategy right there.\u00a0<\/span><\/p>\n<h3><b>Step #3: Create a Content Pillar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A content pillar includes article topics built around major keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, let\u2019s say you have a SaaS AI tool. During your keyword research, you discovered that the keyword; \u201cAI-powered SaaS tools\u201d is a trending keyword with high volume. You can create a content pillar that\u2019ll include several article topics to target that keyword <\/span><b><i>AI-powered SaaS tools.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">This may include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top 10 AI-powered SaaS tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to use AI-powered SaaS tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pros and Cons of using AI-powered SaaS tools<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u2026and other relevant titles.\u00a0\u00a0<\/span><\/p>\n<p>You get the picture?<\/p>\n<p><span style=\"font-weight: 400;\">In a different scenario, you may discover your target audience keeps asking search engines how to explore the features of your software or other questions generally relating to your SaaS. In such a situation, you\u2019ll build another content pillar around these keywords, answering all of these questions in detail.\u00a0<\/span><\/p>\n<h3><b>Step #4: Start Writing Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you know the audience you want to target, you\u2019ve done keyword research, and you have your content pillar in hand, it\u2019s time to start writing content.<\/span><\/p>\n<h2><b>How to Create Engaging SaaS Blog Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s not enough to just start writing articles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content must be interesting and engaging. This is important so you can wield the attention of your audience from start to finish.\u00a0 Here are some tips to help you create more engaging content.\u00a0<\/span><\/p>\n<h3>1. Use Storytelling<\/h3>\n<p><span style=\"font-weight: 400;\">Till the ends of time, people will always love stories. Most people will sit through a lengthy fiction or real-life story if it\u2019s interesting and inspiring.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can you make use of this fact?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incorporate stories in your blog posts. Find clever ways to convey your points using case studies, anecdotes, or cajoling sentences.<\/span><\/p>\n<h3><b>2. Include Eyes Candy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Make your content visually appealing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As much as people enjoy reading stories, they also love videos, pictures, and other engaging visuals. Try GIFs, infographics, or real-time images<\/span><\/p>\n<h3><b>3. Don\u2019t Be Boring<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No one wants to read boring content. Doesn\u2019t matter if your product is about <\/span><i><span style=\"font-weight: 400;\">gamma-equation-waves-in-the-sphere of Pluto\u2019s orbit<\/span><\/i><span style=\"font-weight: 400;\">, or the most boring concept ever. Find a way to make it interesting \u2013 because that\u2019s the only way anyone will read and <\/span><i><span style=\"font-weight: 400;\">digest<\/span><\/i><span style=\"font-weight: 400;\"> your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even in the most \u201cprofessional\u201d space ever, a little joke or humor in your blogs won\u2019t hurt. Find a way to spice things up.<\/span><\/p>\n<h2><strong>Blog Post Ideas for a SaaS Blog<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some creative ways to write content with target keywords in mind.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>How-to Guides<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can create blog posts providing step-by-step instructions on how to use your software. Such guides inform your customers on the features and capacities of your product or service. <\/span>Here\u2019s a screenshot of a typical how-to guide:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-73\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.58.14-e1701335128408.png\" alt=\"\" width=\"2880\" height=\"1574\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.58.14-e1701335128408.png 2880w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.58.14-e1701335128408-1024x560.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.58.14-e1701335128408-768x420.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.58.14-e1701335128408-1536x839.png 1536w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.58.14-e1701335128408-2048x1119.png 2048w\" sizes=\"auto, (max-width: 2880px) 100vw, 2880px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Screenshot showing a &#8220;How-to&#8221; guide. Image source: Zapier<\/span><\/i><\/p>\n<ul>\n<li><b>Tips &amp; Tricks posts<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use this type of blog post to share information that users may not know. Share unconventional ways of using your software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a classic example of a tips &amp; tricks post:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.03-e1701335321215.png\" alt=\"Types of SaaS blogs\" width=\"2880\" height=\"1574\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.03-e1701335321215.png 2880w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.03-e1701335321215-1024x560.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.03-e1701335321215-768x420.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.03-e1701335321215-1536x839.png 1536w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.03-e1701335321215-2048x1119.png 2048w\" sizes=\"auto, (max-width: 2880px) 100vw, 2880px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Screenshot showing a &#8220;Tips &amp; Tricks&#8221; post. Image source: Hubspot<\/span><\/i><\/p>\n<ul>\n<li><b>Case Studies &amp; Customer Testimonials<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Show how existing customers use your SaaS in real-time. Include case studies and customer testimonials with metrics if available. This will make prospects more drawn to your SaaS and convinced that your product is of immense value.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See an example here:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-75\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.28-e1701335438105.png\" alt=\"\" width=\"2880\" height=\"1574\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.28-e1701335438105.png 2880w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.28-e1701335438105-1024x560.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.28-e1701335438105-768x420.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.28-e1701335438105-1536x839.png 1536w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-11.59.28-e1701335438105-2048x1119.png 2048w\" sizes=\"auto, (max-width: 2880px) 100vw, 2880px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Screenshot showing a Case Study. Image source: Zapier<\/span><\/i><\/p>\n<ul>\n<li><b>Thought Leadership Posts<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Share expert opinions within your particular industry or field. Ensure your posts provide unique perspectives, insights, and forward-thinking ideas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-76\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-12.00.08-e1701335545111.png\" alt=\"\" width=\"2880\" height=\"1584\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-12.00.08-e1701335545111.png 2880w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-12.00.08-e1701335545111-1024x563.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-12.00.08-e1701335545111-768x422.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-12.00.08-e1701335545111-1536x845.png 1536w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-30-at-12.00.08-e1701335545111-2048x1126.png 2048w\" sizes=\"auto, (max-width: 2880px) 100vw, 2880px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Screenshot showing a &#8220;Thought Leadership&#8221; post. Image source: Neil Patel<\/span><\/i><\/p>\n<h4><b>Feature Spotlights and Reviews<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Share the best features, benefits, and real-world applications of your SaaS. Use detailed examples or case studies to show how your SaaS solves major pain points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See the screenshot below.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-72 size-full\" src=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-26-at-17.40.01-e1701334935478.png\" alt=\"SaaS Blogging\" width=\"2880\" height=\"1512\" srcset=\"https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-26-at-17.40.01-e1701334935478.png 2880w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-26-at-17.40.01-e1701334935478-1024x538.png 1024w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-26-at-17.40.01-e1701334935478-768x403.png 768w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-26-at-17.40.01-e1701334935478-1536x806.png 1536w, https:\/\/blog.inscribox.com\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-26-at-17.40.01-e1701334935478-2048x1075.png 2048w\" sizes=\"auto, (max-width: 2880px) 100vw, 2880px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Screenshot showing a &#8220;Feature Spotlight&#8221; post. Image source: ClickUp<\/span><\/i><\/p>\n<h2><b>Why SaaS Companies Should Be Blogging<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The most important reason ever \u2014 is to acquire more paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No one will find your SaaS online if Google and other search engines don\u2019t know you exist. <\/span><span style=\"font-weight: 400;\">But if that doesn\u2019t convince you, here are other reasons you need to be actively blogging.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Free Organic Traffic<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Active blogging is the easiest way to make search engines drive organic traffic to your SaaS website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An interesting <\/span><a href=\"https:\/\/www.animalz.co\/blog\/benchmark-report-2021\/\"><span style=\"font-weight: 400;\">benchmark report <\/span><\/a><span style=\"font-weight: 400;\">by Animalz revealed that 83% of popular SaaS blogs get almost all their traffic from organic search. This report further showed that SaaS companies that are actively blogging &#8211; generate 67% more leads every month.\u00a0<\/span><\/p>\n<p><b>Picture this:<\/b><span style=\"font-weight: 400;\"> You recently launched a SaaS company that offers cloud storage for mobile phone users. You have a functional website that runs perfectly. Question is, how would you make <\/span><a href=\"https:\/\/www.google.com\/search?q=mobile+phone+cloud+storage&amp;sca_esv=584578743&amp;ei=6AheZdHuHpDAhbIPyp-boAY&amp;oq=mobile+phone+cloud&amp;gs_lp=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&amp;sclient=gws-wiz-serp\"><span style=\"font-weight: 400;\">Google<\/span><\/a><span style=\"font-weight: 400;\"> and other search engines recommend your website to thousands, possibly millions \u2013 of people searching for \u201c<\/span><i><span style=\"font-weight: 400;\">mobile phone cloud storage<\/span><\/i><span style=\"font-weight: 400;\">\u201d (or related keywords) every day?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer is simple \u2013 active blogging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you do proper SEO-rich blogging, thousands of people searching for related keywords in your industry will find your website on a regular basis.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>You\u2019ll Save Money on Ads<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s flip the switch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you were to take the route of paid ads, you\u2019d have to pay for every single visit to your website, even those who don\u2019t convert. That\u2019s not only expensive in the long run, it is clearly unsustainable for most businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With SEO-optimized blog content, you&#8217;ll have new visitors landing on your page daily. In turn, you&#8217;ll get free leads at zero cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Question is, do you want more leads?<\/span><\/p>\n<h2><b>Pro Tip: Using Social Media for SaaS Blogging<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Social media can prove powerful when combined with blogging. It\u2019s where you can get more eyeballs on your blog.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can break down your lengthy blog posts into small digestible chunks and post them on social media for a wider reach.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some helpful tips for distributing your blog content on social media:\u00a0<\/span><\/p>\n<p><b>1. Use Attractive Visuals:<\/b><span style=\"font-weight: 400;\"> Use GIFs, infographics, videos, and images to make things interesting and boost engagement on your social media.<\/span><\/p>\n<p><b>2. Use Hashtags:<\/b><span style=\"font-weight: 400;\"> Relevant hashtags can bring you more visibility and drive traffic to your blog. If you\u2019re posting about AI-powered tools, you can hashtag #productivity #AI tools. So when people search for these keywords, you have a chance to rank on the social media platform as well.\u00a0<\/span><\/p>\n<p><b>3. Automate Posts:<\/b><span style=\"font-weight: 400;\"> You don\u2019t need to manually post on each of your company\u2019s social media accounts every time. Automation tools like <\/span><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\"><b>Buffer<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\"><b>Hootsuite<\/b><\/a><span style=\"font-weight: 400;\"> can help you simultaneously distribute content across all your social media channels.<\/span><\/p>\n<h2><b>FAQs<\/b><\/h2>\n<h3><b>1. How Do I Write a Blog For SaaS?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to write for a SaaS blog is by addressing pain points and conveying a high level of expertise while doing so. Take time to demonstrate expertise in your product category by writing on high-quality topics and thoroughly addressing critical points.<\/span><\/p>\n<h3><b>2. What Is SaaS SEO?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SaaS SEO is the process of optimizing a SaaS product and its website content to rank higher in search results. This involves including relevant keywords in the content, as well as optimizing the website&#8217;s structure and design. Other critical strategies include keyword research, site audits, on-page optimization, creating high-quality content, and building backlinks from high-authority websites.<\/span><\/p>\n<h3><b>3. What Is B2B SaaS Writing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Business-to-business (B2B) SaaS writing involves writing content specifically tailored for businesses offering software solutions as a service. This type of writing communicates SaaS products&#8217; value, features, and benefits to a business audience. B2B SaaS writing can include (but is not limited to) content formats like blog posts, whitepapers, case studies, product documentation, and marketing pieces.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>A Summary on SaaS Blogging\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After reading this explicit blogging guide for SaaS companies, you may feel a bit overwhelmed by what you have to do.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Relaxxxxxxx.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not difficult. Take a deep breath and start setting up your SaaS blog step by step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can also partner with a reputable content marketing agency like <\/span><a href=\"https:\/\/inscribox.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Inscribe Agency<\/span><\/a><span style=\"font-weight: 400;\"> to take the stress off you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, successful SaaS companies maintain an active blog. Don\u2019t be left out. Stay ahead of your competition and start pushing out blog content today.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Goodluck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintaining an active blog is the cheapest way to drive paid signups and increase revenue for your SaaS product.\u00a0 How? Google \u2013 the largest search engine in the world with over 8 billion searches per day, can drive organic traffic to your website \u2013 when you post valuable content on your blog. Yes. Google can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":81,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,18,8],"tags":[],"class_list":["post-66","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-saas","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SaaS Blogging Guide: Everything You Need To Know<\/title>\n<meta name=\"description\" content=\"This SaaS blogging guide will give you everything you need to create a SaaS blog and optimize it for conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inscribox.com\/blog\/saas-blogging-guide\" \/>\n<meta property=\"og:locale\" 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