{"id":86,"date":"2023-12-03T18:46:29","date_gmt":"2023-12-03T18:46:29","guid":{"rendered":"https:\/\/inscribox.com\/blog\/?p=86"},"modified":"2023-12-10T17:08:25","modified_gmt":"2023-12-10T17:08:25","slug":"content-localization-guide","status":"publish","type":"post","link":"https:\/\/inscribox.com\/blog\/content-localization-guide","title":{"rendered":"Content Localization: An Explicit Guide"},"content":{"rendered":"

If you were given a proven technique to reach a wider audience and gain new customers quickly, would you jump at such an offer?<\/span><\/p>\n

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If you will accept that offer, this article is for you. Sit tight.<\/span><\/p>\n

Content localization is a powerful strategy that can help you reach new audiences in international markets, and acquire up to 37% revenue growth.<\/span><\/p>\n

In this article, we will discuss everything you need to know about content localization, and how to use this strategy to your advantage. Follow this guide to uncover all the tips and secrets.\u00a0<\/span><\/p>\n

Let\u2019s get to it!<\/span><\/p>\n

What Exactly Is Content Localization?<\/h2>\n

Content localization is making your product or service locally accessible to customers in a target location and market \u2013 by modifying your website content to match the language and culture of <\/span>that<\/span><\/i> target audience.<\/span><\/p>\n

It often involves translating, redesigning, and customizing your existing website content to completely sync with your target audience.\u00a0\u00a0<\/span><\/p>\n

For example, a fashion brand in China that wants to reach a new audience in the United States will have to translate its website content into English, while also modifying the content to sync with American culture and trends.\u00a0<\/span><\/p>\n

Here\u2019s a screenshot showing how <\/span>Amazon<\/b><\/a> uses content localization on its website.<\/span><\/p>\n

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Country\/Region selection page on Amazon.com<\/span><\/i><\/p>\n

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On the above page, Amazon lets you choose your preferred currency and language to make your shopping experience more personalized.<\/span><\/p>\n

By switching to another language, the Amazon website not only translates every text you see, but also changes the entire view to feel more relatable.\u00a0<\/span><\/p>\n

Can Content Localization Help You Win More Customers?<\/b><\/h2>\n

Yes.<\/span><\/p>\n

Content localization helps you attract new customers in a different market, and also build trust with your target audience.<\/span><\/p>\n

Think about this\u2026<\/span><\/p>\n

Imagine you\u2019re trying to sell a product online to a Chinese audience using website content written in English. N\u01d0 ji\u00e0ng r\u00fah\u00e9 ch\u016bsh\u00f2u?<\/span><\/p>\n

See what we did there?\u00a0<\/span><\/p>\n

If you don\u2019t speak Chinese, you can\u2019t understand content written in Chinese. It\u2019s the same way for a traditional Chinese man who doesn\u2019t speak or understand English.<\/span><\/p>\n

But don\u2019t take our word for it. Here\u2019s what <\/span>research<\/span><\/a> says about localized content:\u00a0<\/span><\/p>\n