Question 1

What does an AI SEO agency do?

Accepted Answer

An AI SEO agency gets your business ranked on Google and recommended by AI tools like ChatGPT, Gemini, Claude and Google's AI Overviews. That means fixing the technical setup of your site, building pages around what your customers search for and ask, earning mentions from sites your buyers trust, and checking how often AI answers name you.

Question 2

Is SEO worth it if we already run paid ads?

Accepted Answer

Yes, because the two do different jobs. Ads bring traffic for as long as you keep paying; SEO builds traffic that keeps arriving after the work is done. With Meta's average ad price up 14% year on year in Q3 2026, stores that rely only on ads pay more every quarter for the same customers, while organic and AI traffic gets cheaper per customer as it grows.

Question 3

How do I get my business recommended by ChatGPT?

Accepted Answer

ChatGPT recommends businesses it can find, understand and see other people vouching for. So you need clear pages that answer buying questions, structured data, consistent reviews, and mentions on the sites AI tools read, like publications, comparison articles and forums. We look at which sources ChatGPT quotes in your market and work on getting your business into them.

Question 4

What is answer engine optimization (AEO), and how is it different from SEO?

Accepted Answer

AEO is the work of getting your brand named inside AI answers, while SEO is the work of ranking in Google's results. The two overlap a lot, because AI tools lean on pages that already rank and get cited. The difference is the goal: SEO wins the click, and AEO wins the recommendation, often before anyone clicks at all.

Question 5

What is generative engine optimization (GEO)?

Accepted Answer

GEO is another name for optimizing your brand for AI-generated answers in tools like ChatGPT, Gemini and Perplexity, and most agencies use AEO and GEO almost interchangeably. Whatever you call it, the measure stays the same: how often AI answers mention and recommend your store compared with your competitors.

Question 6

Will SEO replace our paid ads?

Accepted Answer

No, and we won't suggest switching your ads off. Ads are still your fastest lever. Search dominance reduces how much you depend on them: the more customers find you on Google and in AI answers, the fewer you need to pay for, and your blended cost per customer falls.

Question 7

Can you track sales that come from ChatGPT and other AI tools?

Accepted Answer

Yes, for the most part. A lot of AI traffic shows up as "direct" in Shopify and Google Analytics, so we set up tracking for AI referrers and landing pages, and check the buying questions in your category every week to see how often AI tools mention your store.

Question 8

What kinds of businesses do you work with?

Accepted Answer

Mostly ecommerce and DTC brands on Shopify and WooCommerce, plus hospitality businesses. If your customers search on Google or ask AI before they buy, we can help.

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