1. Foundation: Keyword Research, Store Structure and Technical SEO
We start with your products: oils, gummies, topicals, pet CBD. Each one gets its main search, split by what the buyer wants:
- Buying searches ("buy", "price", product names): product and category pages
- Comparing searches ("best", "vs", "full spectrum vs isolate"): buying guides
- Learning searches ("how to", "how much"): guides and FAQs
- Trust searches: lab results, sourcing and reviews, so AI has something solid to repeat





